The numbers are in… more tourists are making the trip to South Dakota.
The state says nearly 14 million visitors visited the Rushmore State in 2017. Those visitors spent $3.88 billion.
Here’s why you should care… without tourism your family would pay $871 more in taxes each year.
Some other things in the tourism report… 5 percent more visitors checked out South Dakota’s national parks during the peak summer season and 6 percent more people flew into Sioux Falls and Rapid City’s regional airports
The numbers weren’t all good. The state saw a decrease in hotel stays. One reason could be that people chose alternatives like Airbnb. In September, the state started getting taxes on Airbnb bookings.
The tourism department is targeting people in these big cities with TV commercials, billboards and mailers.
The state is also targeting with digital ads to visit South Dakota.
Because you can track digital ads more than a billboard… the state found more than 16,000 hotel rooms were booked after clicking on these ads and nearly 2,500 flights.